1. Make sure your website is mobile friendly If your site isn't mobile-friendly, then you're missing out on a huge chunk of potential traffic. Mobile users spend about 50% more time on websites than desktop users do. If your site doesn't load fast enough or look good on their phone, they'll bounce right back to Google's search results page. 2. Use social sharing buttons Social sharing buttons let visitors share content directly from your site using popular services like Facebook, Twitter, Pinterest, LinkedIn, etc. These buttons make it easier for people to spread the word about your content. 3. Include videos Videos have become a major part of online marketing over the past few years. People love watching them! Videos give viewers a sense of personality and trustworthiness that text alone just can't provide. 4. Add a contact form People who want to get in touch with you should be able to easily find your email address. A simple contact form makes it super easy for visitors to send you messages without having to leave your site. 5. Optimize your images Images are a great way to add personality to your site, but if they aren't optimized properly, they won't display well on different devices. That means they might not show up at all on someone's smartphone or tablet. 6. Create a blog Blogs are a great way to keep your audience updated on what you've been working on. You can use a free platform like WordPress to create a blog, or you can hire a professional web designer to build you a custom blog. Either way, blogs help you stay top-of-mind with your audience. 7. Offer exclusive deals Offering exclusive deals to your newsletter subscribers is a great way to encourage repeat visits. Offers like discounts, giveaways, and freebies are especially effective since they offer something valuable to your readers.